Karen Desrosiers

Book Publicity Services

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All writers, whether traditionally published through a large or small press, or self-published, whether fiction or non-fiction, must worry about the publicity for their book.  At this time, and in this economy, gone are the days when publishers handled all the marketing and publicity.  Now, if you want your book to sell, you must do the work, or arrange for someone to help you.

Karen Desrosiers and her team of consultants are writers who understand what it takes to publicize a book and have vast collective experience doing PR for different types of books.

Not all books and not all authors are the same.  Publicity needs vary from book to book, writer to writer.  Because of that, we offer a range of services which you can choose separately or combine to meet your individual needs and match what might be the best PR campaign for your particular book.

When should you consider your publicity plan?  As soon as possible.  Ideally, publicity should begin four to six months before your book is scheduled for release, but can start after release, and should continue.

Publicity packages:

A La Carte

Choose which individual pieces you want us to help you with, and

add more at any time.  We can help you with soliciting reviews,

press releases, media press kit, marketing plan, marketing

collateral (bookmarks, postcards), press releases, website, blog,

Facebook, and event scheduling.

Essential Launch

With the Essential book launch, we will solicit book reviews from

national reviewers (online and in print), produce a media publicity

kit (paper and electronic), do press releases, and design

marketing collateral (bookmark or postcard).

Superior Launch

This publicity package includes all of the services in the Essential

launch package, as well as a complete marketing plan and event

coordination and planning during the first full publication year.  We

will work with you to schedule presentations, readings, and

signings, and make a prolonged effort of spreading the word about

your book with the goal to increase sales.

The Launch Party

We can work with you and your choice of venues to schedule, plan,

advertise, and host a launch party for your book, including

invitations, decorations, and managing sales during the event.

Virtual Launch

With the Virtual book launch, the focus is in online marketing,

getting your book out to online book reviewers, blogs, and websites

appropriate for your book type, genre, and topic/theme.  With this

package we will also facilitate information and reviews on book

websites.

Online Launch

We will establish an online web presence and platform for you

and your title, including a website and blog, which you will be able

to easily maintain.  In addition, we will establish a Facebook and

Twitter presence, and provide training on how to make the most

of these marketing tools.

The Works Launch

This is the whole nine yards of launching your book.  We will

develop a comprehensive publicity plan including all of the services

in the Essential, Supreme, Virtual, and Online packages, as well as

planning a Launch Party.

Advanced PR Service

Additional services available to enhance the marketing and

publicity of your book:  pre-publishing endorsement requests,

development of reader's guide, newsletter (paper or electronic),

ghostwritten articles/excerpts for for published byline, and

representation/assistance at book festivals/expositions.

Return to Karen Desrosiers' Writing Services

Karen Desrosiers                      PO Box 186              Exeter, NH 03833                  kdesrosiers@ttlc.net

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